Our primary focus is to make lab data accessible, digestible and actionable. “We just partner with existing third-party CLIA labs, like QuestDiagnostics, to distribute their FDA approved collection materials. “Unlike Theranos, we don't do any lab or blood work,” says Priego. While the comparison to Theranos’ finger-prick blood tests may be tempting, there is at least one clear difference. 'What Lola has built with Base democratizes access to healthcare and arms consumers with the data they need to be able to proactively address their healthcare needs.” “We are excited about the future of care-driven models and in particular putting personal data in the hands of the consumer,' says founding partner Anu Duggal, who led the seed round. Female Founders Fund, which had been tracking the startup’s progress for a few months, says it decided to lead the round after the demand from Base's beta launch took off with no proactive marketing or referral program - just pure interest from the market in at-home health testing. Although it wasn’t looking to raise at the time, the startup’s initial traction generated considerable interest from the VC community. Priego adds that even though there is machine learning in Base’s technology, it won’t be used until the app’s user base is large enough to be able to suggest changes based on other user’s results.īase's at-home test packaging Base Raising During Covid-19īase was founded in the summer of 2019 and began testing its beta offering in September 2020. So rather than simply sell one-off tests, Base’s layer of proprietary technology guides users through which tests to do and when in order to fix their deficiencies. “Our nutritional and lifestyle recommendations come from algorithms that use data science to match your results with clinical trials that are supervised by doctors.”

Priego, who is a seasoned engineer, also underlines the in-house tech that powers the Base app. This means that consumers don’t have to figure out which test to buy.” “Base, like Modern Fertility, goes one step further, helping users understand, monitor and solve issues like fatigue, stress or digestive problems by providing an app that is able to create personalized test plans to measure what matters. “These at-home testing competitors are fully focused on making testing more accessible and affordable,” Priego said. Priego also refers to companies like Everlywell and LetsGetChecked as key players in the space, but underlines one key difference.

These second generation at-home testing services accompany you throughout your health journey.” “Although they didn’t reinvent the wheel, they partnered with labs and brought that data closer to consumers. “When I saw what Modern Fertility was doing for fertility, I thought it was brilliant,” Priego said. While Priego briefly studied at Med school and later headed a team of engineers at Cor, which is building a DTC lab device that can test biomarkers in blood, her lightbulb moment occurred when she heard of another female-led startup. The result was a deficiency in vitamins B12 and D. Proficiency in written and spoken English, as the program will be held in that language.Īpply here by October 1 at 11:59pm to be considered.įor more information about the program, please read the complete description and instructions here.When her doctor told her to take prescription drugs, Priego decided to take matters into her own hands and got some lab work done. If you are enrolled in school or university that has courses during the week, or if you have a full-time job, you are not eligible to apply for the incubator. Daily attendance at the co-working space. Full-time commitment for the entire duration of the program (Oct.-Feb.) They will go through intensive business and entrepreneurship training will be linked with mentors in the US and Middle East and will be provided with business support – including legal, marketing and other support.Īt the end of the three-month program, participants will have the opportunity to compete for seed funding for their business at least three startups will be guaranteed funding. The overarching goal of the incubator is for startups to get their first customers or investors by the end of the program.įive One Labs entrepreneurs are enrolled and welcomed into a community of likeminded entrepreneurs.

The Five One Labs incubator is a three-month long program to take your startup business from idea to launch.įrom October 22 till February 1, the program lets entrepreneurs understand their customer base, define their value proposition, build out their business and financial models, as well as building an MVP.

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